A perspective piece from The Listening Market Ask a room full of thirty-somethings what they do for a living, and notice how many of them pause. Not because they are unemployed, and not because

A perspective piece from The Listening Market The office at 2pm on a Tuesday has become a strange kind of quiet. Not the silence of concentration, but the hush of a room where nobody

A perspective piece from The Listening Market On a Tuesday evening in autumn, the owner of a small candle company sits down at the kitchen table and, instead of opening the app that fed

A perspective piece from The Listening Market On a Saturday morning in a regional market, a young woman stands behind a folding table stacked with small-batch candles, nervously rearranging labels for the tenth time.

A perspective piece from The Listening Market At half past four on a Friday afternoon, a marketing manager named Priya closed her laptop in a co-working space in Melbourne, walked fifteen minutes home, and

A perspective piece from The Listening Market There was a time when the phrase “one-person business” carried a certain weight, and not the good kind. It suggested something small, something scrappy, something that might

A perspective piece from The Listening Market There was a time when the measure of a successful business was simple: it grew. Revenue went up, headcount expanded, offices got bigger, and ambition was calibrated

A perspective piece from The Listening Market It usually starts small. A weekend market stall, an Etsy shop, a few freelance gigs taken on evenings after a full day’s work. The income is modest,

A perspective piece from The Listening Market There was a time when the brand with the biggest advertising budget won. That was the rule, more or less, for as long as anyone in marketing