A perspective piece from The Listening Market There is a familiar irony that unfolds at the conclusion of many modern vacations. A traveler returns home after a fortnight of dawn-to-dusk sightseeing, navigating crowded airport

A perspective piece from The Listening Market For decades, the standard holiday followed a predictable script: a booked package, a beachfront resort, a prescribed itinerary of tourist landmarks, and a return ticket scheduled just

A perspective piece from The Listening Market In the heart of almost every historic city in the world, there exists a curious phenomenon. Thousands of travelers stand shoulder to shoulder in a sun-baked plaza,

A perspective piece from The Listening Market. The postcard version of travel — the landmark photo, the guided tour, the restaurant the guidebook recommends — is losing its appeal. Not because people stopped wanting

A perspective piece from The Listening Market. The holiday is changing shape. For many travellers, the ideal escape is no longer measured by how much can be packed into a schedule, but by how

A perspective piece from The Listening Market The change is easy to miss because it rarely arrives with a dramatic announcement. It appears as a small shortcut, a better question at the right moment,

A perspective piece from The Listening Market There was a time when planning a holiday meant a notebook, a stack of dog-eared guidebooks, and an evening or two on the phone with a travel

A perspective piece from The Listening Market Lesser-Known Destinations are showing up in more travel plans lately — not because the famous landmarks stopped being worth seeing, but because standing in a two-hour line

The future of travel is becoming more personalised, intelligent and experience-driven. In 2026, travellers are moving beyond traditional sightseeing and choosing holidays that reflect their interests, wellbeing, cultural curiosity and personal values. Artificial intelligence